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Retailers recognise that merchandising is the key to maximising profit in the fast moving retail environment and nowhere is it more important than in the chilled and frozen food sector.
 
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Growth & Management   INVESTMENT AND INNOVATION HELP VERCO ACHIEVE RECORD OUTPUT
September 2007
Verco has announced an increase in output of more than 40%, which the company says is due to significant investment in production equipment and the continued success of both glass-door and open-chill ranges. Sales director Colin Jones explains that investment has enabled Verco to create a more flexible manufacturing system capable of producing multiple cabinet ranges.
“The combination of fully-automated punching, CNC bending and automated paint spray equipment has enabled us to rationalise the number of components needed to build cabinets, reduce the time spent on manual fixing operations, and produce and stock modular components such as fully painted panels and shelves”. He explains.
Product innovation is the other major contributor to growth, Sales of Verco’s low-front Kingston have increased year-on-year since its introduction in 2003, and the Cambridge range is proving as popular as ever thanks to its small footprint and large merchandising volume.
The company is also expecting its latest innovation – the new Inline Merchandiser – to be another winner. This integral open-chill cabinet range, which is based on the Cambridge, is designed to fit within the 1.2m module of an ambient shelving system. It sets new standards in space, merchandising and energy efficiency and, says Colin Jones, means that Verco now offers a comprehensive retail refrigeration package of open-chill, glass-door and inline refrigerated cabinets that are attractive, well built, reliable and energy efficient – and manufactured in the UK.


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News
Verco News
No_One IT’S COALS TO NEWCASTLE FOR VERCO’S ITALIAN JOB
(November 2008)
  Verco has supplied Turin-based shopfitting specialists Cean S.p.A. with 15 cabinets as part of on-going relationship [more info...]
 
Number Two VERCO OFFERS OPTIONAL ONE-YEAR LABOUR WARRANTY
(June 2008)
  Verco is now offering its customers an optional one year labour warranty [more info...] Preston University
 
Number Three INTEGRATED STYLING FROM
VERCO

(October 2007)
  Verco has supplied six Kingston and Verwood cabinets to a mini supermarket at the University of Central [more info...] Somerfield
 
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